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The annual contest organized by the Chilean Advertising Association recognizes local creativity that creates value for brands, businesses and people.
The campaign that launched the world’s first jack mackerel vending machine–by Camanchaca–won two silver awards in the categories of Brand Experience, highlighting the ability to generate participation and bring a brand to life, and Direct, which recognizes pieces that build customer loyalty and relationships. Both distinctions were awarded at the 2022 ACHAP Creativity Festival in Santiago.
Since 2012, these ACHAP awards have sought to promote and spotlight outstanding Chilean creativity and encourage ideas that contribute to developing brands, businesses and people. Participating brands include Chevrolet, Latam, NotMilk, Corona, Bilz and Pap.
Constanza González, Deputy Marketing Manager of Camanchaca’s Fisheries Division, said that the team is proud of their achievements. The distinction recognizes the importance of innovating with initiatives like these, which bring people closer to nutritious food, like jack mackerel. “Jurelmática has brought us a lot of satisfaction. People have really valued them. We are making a versatile, highly nutritious product available in areas within walking distance and facilitating family logistics. This makes it a great food alternative to other proteins.” Finally, the executive commented, “This award shows us that our efforts to bring export-quality domestic seafood products to all Chilean tables through our Único brand are on the right track.”
In Chile, Camanchaca has installed five jack mackerel vending machines. In Santiago, there is one in Estación Central and in the Biobio Region, there are machines in Concepción, Coronel, Tomé and Talcahuano. The machines have to be replenished daily due to high demand. The most popular product is the 425-gram can of natural jack mackerel, followed by all formats of the no-added-salt and tomato options.