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NEWS Events Salmones Camanchaca leaves New World Currents...

Salmones Camanchaca leaves New World Currents

March 10, 2020
Salmones Camanchaca S.A., one of the founding partners of New World Currents (NWC), has decided to leave the organization and directly distribute in China using the marketing structure that its parent company, Camanchaca, has in Asia.

“We have had a good experience with NWC partners and this organization positions itself as a relevant player in China. However, Camanchaca has its own capabilities in Asia and allows us to unleash our commercial strategy effectively, focusing on niches and segments through value-added products, brands and close relationships, thus, it is only natural that we serve them from our own sales platform”, said Camanchaca’s CEO Ricardo Garcia Holtz. He also noted “the importance of flexibility and agility in these new undertakings”.